L’Oréal announces closure of Clarisonic brand

The Clarisonic cleansing device, owned by L'Oréal, is to be discontinued. 

Developed by Dr Robb Akridge and David Giuliani in 2001 at the University of Washington, based on electric toothbrush technology, and selling 10 million devices as a pioneer in at-home cleansing tools. Clarisonic was sold to L'Oréal in 2011.

In a statement, Laurence Newman, CEO of CurrentBody.com, official retail partner to Clarisonic, comments:

“In an ever-changing world, Clarisonic owners L'Oréal are moving in a different direction but we are not, and remain very much at the forefront of all home use beauty technologies including facial cleansing solutions. We have been working hard in the background with our long-term partners at L'Oréal to ensure you have all the brush heads and cleansers you will need to support your existing device for a significant period of time, along with the expertise and knowledge to help you get the best results.”