Joico reveals 10-minute permanent salon hair colour


Professional hair brand Joico has introduced new LUMI10 to its LumiShine line, a professional permanent hair colour that promises to cover greys in just 10 minutes.

Joico LumiShine LUMI10™ offers a range of rich and deeply pigmented hair colour shades, formulated with concentrated pigments and the brand's Quick Coverage System to deliver 100% grey coverage in just 10 minutes while also achieving up to twice the shine.

The colour also features Quadramine® Complex, Joico's exclusive blend of low molecular weight and size proteins that adhere quickly to help reconstruct from cuticle to cortex, and bond-building ArgiPlex which helps to protect hair and reduce breakage. Colour-treated hair is nourished and protected for up to 30 shampoos. 

Ideal for salons to fit in more clients and for colourists to work faster, Joico LumiShine LUMI10 works in just ten minutes thanks to the new Lumi10 Accelerator which is formulated with an extra 0.6% of Peroxide.

To use, mix one-part LUMI10 Permanent Crème Color with one-part LUMI10 Accelerator. Post colour, rinse thoroughly and wash hair and scalp with Joico K-PAK Color Therapy Shampoo, and condition hair lengths with Joico K-PAK Color Therapy Conditioner.

Joico LumiShine LUMI10 is available from Xpert Professional.

Xpert Professional