Joico reveals 10-minute permanent salon hair colour
Professional hair brand Joico has introduced new LUMI10™ to its LumiShine line, a professional permanent hair colour that promises to cover greys in just 10 minutes.
Joico LumiShine LUMI10™ offers a range of rich and deeply pigmented hair colour shades, formulated with concentrated pigments and the brand's Quick Coverage System
™ to deliver 100% grey coverage in just 10 minutes while also achieving up to twice the shine.
The colour also features Quadramine® Complex, Joico's exclusive blend of low molecular weight and size proteins that adhere quickly to help reconstruct from cuticle to cortex, and bond-building ArgiPlex™ which helps to protect hair and reduce breakage. Colour-treated hair is nourished and protected for up to 30 shampoos.
Ideal for salons to fit in more clients and for colourists to work faster, Joico LumiShine LUMI10™ works in just ten minutes thanks to the new Lumi10 Accelerator which is formulated with an extra 0.6% of Peroxide.
To use, mix one-part LUMI10
™Permanent Crème Color with one-part LUMI10 Accelerator™. Post colour, rinse thoroughly and wash hair and scalp with Joico K-PAK Color Therapy Shampoo, and condition hair lengths with Joico K-PAK Color Therapy Conditioner.
Joico LumiShine LUMI10™ is available from
Xpert Professional.
Xpert Professional
