Jessica nail products make QVC debut

Nail brand Jessica has made its debut on UK digital retailer QVC, meaning that their range of natural nail colours and products are available for consumers to purchase from the comfort of their homes whilst driving QVC customers into salons to experience a professional Jessica manicure.

Jessica's products launched with a one-hour live show presented by Alison Young and featuring guest presenter and Jessica expert Maggie Hind, along with Jessica educator and manicurist Georgie Walker. Alison Young, a respected beauty presenter and therapist, commented that Jessica is ‘a nail brand that's stood the test of time …and works like skincare for the nails'.

The nail brand also took the opportunity to launch their 2019 celebration of 50 years of the Jessica brand, the Year of the Natural Nail.

During the one-hour show, a key focus was the brand's mantra ‘Care and Colour'. Jessica educator Georgie Walker comments: 

“I demonstrated the colours in each set, discussed the benefits of our prescriptive treatment base coats, how they care for and protect the natural nail, and how our professional application technique is different to all others on the market.”

Jessica expert Maggie Hind adds: 

“It was a real honour to represent the brand with my colleague Georgie, alongside industry expert Alison Young. We had a brilliant experience, and many of our prescriptive nail sets sold out.”

Susan Gerrard, Chairman of Gerrard International who distribute the Jessica brand in the UK, says:

“This was an amazing opportunity to build awareness for the Jessica brand to a whole new audience, with the aim of driving QVC customers into salons and spas to experience a professional Jessica manicure.

“We've been working closely with QVC on the selection of nail sets being offered online – carefully selected for QVC with the consumer in mind. This has truly been a Gerrard International team effort and heartfelt thanks go to everyone who has been involved.”