Ingestible skincare growth driven by health-focused attitudes

Increasingly holistic, health-focused attitudes to skincare is driving demand for ‘beauty from within' products such as supplements.

Research carried out by Lycored showed that three in ten (30%) people had purchased an ingestible skincare product over the past year, an increase from 14% in 2017. Amongst 25–34-year-olds, this figure rose to 57%.

Seventy percent stated that they used skincare products to keep their skin healthy with 69% saying it was “to feel good about myself.” 

Interestingly, only 14% of the respondents, and just 6% of the over-65s, said looking young was important to them, and only 17% reported that they used skincare products to look attractive to others.

Lycored's research surveyed 490 consumers in the UK and France who had purchased a topical or ingestible skincare product over the past 12 months, revisiting questions previously asked in 2017.

Commenting on the results of their survey, Caroline Schroeder, Marketing Communications Manager at Lycored, says: 

“The new generation of skincare consumers is much more interested in holistic skin health than traditional cosmetic signs of beauty. This focus on ‘from within' factors has increased in recent years, especially during the pandemic, during which many consumers have valued overall health and self-care more than outward appearance. It's a major reason for the boom in demand for ingestible skincare.”