Hair extension brand Showpony joins Kevin Murphy Group

Professional hair care experts, the Kevin Murphy Group, has acquired Australian hair extension brand Showpony.

In addition to premium hair extensions, the Showpony brand includes accessories and education, available in the UK from Sweet Squared, who also exclusively distribute Kevin.Murphy products to salons. 

Stephanie Mason, Showpony's Founder and Global President, says:

“We believe Kevin.Murphy's innovation, creativity, and inclusiveness of consumers and professionals ties in perfectly with what we are so passionately working towards achieving here at Showpony. Being a part of the Kevin Murphy Group will truly give us our wings as a global company and it only makes sense to align with a brand that holds sustainability, quality, and education as highly as we do.”

She adds:

“We have been working alongside and in collaboration with the Kevin.Murphy team for many years at major trade events, Fashion Weeks, and education sessions, in what has already been a long-lasting and supportive relationship among our teams. The partnership will enable us to enhance our world-class hair extension education offerings, dedicated customer service support, innovative technologies, and premium product developments.”

Laurent Misischi, CEO of the Kevin Murphy Group, adds:

“We are proud to welcome Showpony into the Kevin Murphy Group, and we look forward to seeing what the future brings for this iconic Australian brand as we work together to bring new innovations to our valued salons and customers.”