Hair brand Joico gains PETA verification

Professional hair brand Joico is celebrating after being approved and verified by the PETA Beauty Without Bunnies Program.

The brand is now certified by People for the Ethical Treatment of Animals (PETA) as Animal Test-Free and PETA Approved, which means that Joico has been verified as not conducting, paying for, or allowing any tests on animals, whether for its products' ingredients or formulations, or finished products, anywhere in the world.

The PETA verification also means any supplier that Joico works with attests to the same standards, so that the whole Joico supply chain nis free of animal testing.                                               

             

Joico users will start to see the “PETA Approved Global Animal Test Policy” logo (logo variant for E.U. use) or the ‘Animal Test-Free' logo (logo variant for the U.S.A) throughout its website pages, on product packaging for its hair care and hair colours, as well as social channels to help support its commitment to be free of animal testing.