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Award-winning HONA X Ellisons partnership announced
HONA has announced an exclusive partnership with Ellisons, which will see the hair and beauty supplier distributing the nail brand in the UK mainland.
Founded in Wales by Charlotte and Mike Henson, HONA is best known for its award-winning hypoallergenic gel systems that are free from HEMA, HPMA, TPO and IBOA.
Their collections include TrueBuild, TrueFoundation and TrueSculpt plus nail tools, hand care and nail art products. HONA education has also achieved ABT Accreditation.
“Before Mike and I created HONA, I was a salon owner for eight years and would always order my general stock through Ellisons. To now see the products, we've created available to purchase on their website fills me with such pride. Ellisons is a distributor I have known and trusted since my college days, so to be part of it really is special.
“Ellisons' heritage and reputation for supporting professionals make them the perfect partner to bring our vision to even more nail techs.”
Nadine Meakins, Ellisons' head of trading and digital marketing, adds:
“We are delighted to bring HONA to Ellisons. Their combination of safer formulations, professional performance, and ABT-accredited education makes them an invaluable brand for nail professionals, whether just starting out or already established.”
Earlier this year, HONA won Small Business of the Year and Supply Chain Champion at The Small Awards 2025. To mark their achievements, Rachel Reeves, Chancellor of the Exchequer, invited HONA's co-founder, Michael Henson, to a reception at 11 Downing Street.
HONA
Ellisons
