Expert Advice: Taking back the brow game

The past year has been a rollercoaster, it's had its ups and downs, highs and lows and has hit our industry hard. Many of our clients have been resorting to home treatments and DIY techniques to keep their brows in check. Now with our industry starting to rebuild and get back on track we are faced with a lot of corrective work, especially on those brows!

Our brow game has never been more needed and as our eyes continue to take centre stage. With face coverings still being part of everyday life, we need to make sure our eyes and brows are on point as they are the first thing seen and where eyes are drawn to with the rest of our faces undercover.

Brow trends are strong in 2021 a strong brow will dominate. We have seen brow lamination being a hot trend and the most requested brow treatment in 2020 and that trend isn't going anywhere. A professional brow lamination can dramatically change the brow and a great treatment to create bigger, bolder, fuller and more volumized brows. 

Brow lamination offers us a chance to tame unruly messy brows, allowing us to set and position hair into a neat and uniform shape. The treatment creates strong definition and on trend bold brows but is also a perfect treatment for thinning brows, brows that have maybe been over waxed/plucked or are naturally thinning with age. Brow lamination allows us to position and move hair to fill in gaps; the “fluffed” up look gives the illusion of more depth and volume. My more mature clients are loving it and have preferred brow lamination as an alternative to microblading and treatments more permanent.

Brow lamination gives you the opportunity to create the latest trends/styles and the most requested looks are:

Classic Lamination

Classic Lamination is a great way to control unruly brows and create a uniform shape. Brush hairs up or down to create a light, glossy groomed look with a touch of volume, great for covering little gaps.

Brush Brow

One of the hottest trends at the moment is the supermodel look: Strong, big, bold dramatic brows that dominate the face. Create this look with big feathery brushed brows.

This look works well on clients with a lot of hair.

Fluffy & Feathery

A hybrid between classic and brushed looks, fluffy and feathery styles are great for creating volume and texture. This look works well on thinning brows or sparse brows to add the illusion of volume and thickness.

As we move through 2021, we will see the art of brow tinting become more adventurous, with precision tinting and custom blending to create exciting, exotic, harmonising colours and brow bleaching allowing us to create strong statement brows that are so on trend right now. 

It may be worth updating your tinting skills and growing your confidence in offering a more individual tinting service to your clients giving you an edge on your competitors, rebuilding your brow clientele with a fresh new look and more brow services to freshen up your treatment menu. 

Put your clients' brows back in the hands of the skilled professional, no more mishaps from DIY brow antics, with a fantastic professional bespoke brow service tailor made for their face shape, skin tone, hair colour and personality. 

Lisa Stone is a Brow Expert and Salon System Educator. Salon System has recently launched the Dual Treatment Lash & Brow Lift System along with training delivered by their appointed educational agency, Training Solutions.