Electric partners with Magdalena Tucholska

Electric London collaborated with leading session stylist, Magdalena Tucholska, as she headed up the hair team backstage at globally renowned fashion exhibition, PURE London 2019 recently.

Magdalena and her team produced four catwalk shows a day across the three-day event, using products from the British, professional hair care brand.

Commenting on creating her looks, Magdalena says:

“I love to cocktail the Electric products, you can tell they've been made with the hairdresser in mind as you can really build the look without the products weighing down the hair. 

“On the main catwalk, the look was very natural and simple. The hair was kept smooth and shiny at the roots, due to sharp centre-partings, and tightly tucked behind the ears. The hair look was healthy, conditioned and silky-smooth hair. 

“On the Origin catwalk we decide to go natural smooth in front and a bit textured on the crown and then created braids where we added in fabrics to give them texture and interest.”

Developed by hairstylist Mark Woolley, Electric Professional's range includes a complete routine of hair care and styling products. Commenting on his brand collaborations, Marks says:

“My vision for Electric brand is to keep working with key session stylists and hairdressers across the globe and be at the forefront of the latest trends, finding new and innovative ways to use the Electric products and always being where the buzz is! Whether that's with Johnnie Sapong at London Fashion Week, hosting seminars with DJ Muldoon in the US, or supporting session stylists like Magdalena, interesting collaborations are key to our growth and success.”