Rose Serum provides heat protection to hair

New Electric °C-1 English Rose Serum has been launched to repair hair, reduce split ends and protect from UVB rays.

The serum, enriched with 17% English Rose extract, is non-oily and gives a photo-ready finish and luminous shine to every hair style, creating definition and texture.

Commenting on the development of the new serum, hair stylist Mark Woolley, Founder and Creative Director of Electric, says:

“If we think of roses, we immediately think about a delicate, shining, and elegant effect and I wanted to recreate this feeling within the product. This serum is the finishing touch for picture-perfect hair; it creates definition, texture and can be added to natural or styled hair for a glossy, healthy finish.”

Apply a pea-sized amount of serum to damp hair, from root to tip, before blow drying. Alternatively, apply to dry ends after styling to finish. 

Electric °C-1 English Rose Serum is available online as well as from Electric salons, Fortnum & Mason, and Harvey Nichols.