Doll Beauty opens renovated Chester salon

Doll Beauty is opening the doors today of its renovated salon, Doll Beauty HQ, in Chester. 

Located in Hoole, the salon has undergone huge renovations, almost doubling in size to enable it to welcome more clients, a broader range of treatments and even a bar. Treatments available include luxury pedicures, hair services, spray tanning and a range of facial packages.

Doll Beauty was established in 2016 as a small studio, and is co-owned by Samantha Allen and Danielle Gregory. As well as running the salon, their range of consumer products is stocked by retailers such as Boots, Beauty Bay, and Pretty Little Thing.

Commenting on the opening of their new salon, Doll Beauty HQ, Samantha Allen and Danielle Gregory, Doll Beauty co-owners, say:

“The last twelve months have been an absolute rollercoaster for the beauty industry. Some of us have lost jobs, businesses and even loved ones. To be able to open the brand-new salon will be a huge sigh of relief and hopefully the start of beauty making its comeback.

"I don't think we've really appreciated how important self-care was before the pandemic but now we do. The simple pleasure of having our nails done and interacting with others seemed such a small task but now we know it means so much more. The new Doll HQ marks the start of a brand-new era for Doll Beauty and it's safe to say this is just the beginning!”