Cyclax introduce new Baby, Sun & Hair products
Skincare and haircare brand Cyclax has launched two new product ranges, Cyclax Baby and Cyclax Sun, as well as a new Dry Shampoo.
The product launches come following the acquisition of the Cyclax brand by Three Pears - International Wholesale Distribution in October 2018.
New Cyclax Baby is a carefully formulated range comprising of a daily moisturising lotion, baby oil, bubble bath and shampoo.
Cyclax Sun features a new range of sun protection, after sun and self-tan products including tubes, bottles and sprays with SPF factors between 15 and 50. Aloe Vera after sun bottles and sprays, ranging from a handy 88ml bottle to a family-sized 500ml pump, are also in development.
The brand's popular Nature Pure skin and body care range has also been relaunched with seven rebranded and formulated face and body creams and scrubs.
New haircare products include the Cyclax Natural Classic Dry Shampoo in a handy purse size. The brand also offers Natural Classic original Henna Treatment Wax, formulated hair that has been damaged by colouring, perming and bleaching. The wax moisturises, regenerates and nourishes not only hair but also the scalp.
In the future, Cyclax are planning a revival of the classic Cyclax lip and nail care products, with Three Pears Chairman, Ed Dunn, commenting that this “could well see the resurgence of the famous 1939 'Auxiliary Red' lipstick that is believed have started the trend for the use of bright red lipsticks during the war.”