Richard Ward Hair & Metrospa welcomes new beauty brand

Curated Beauty London is now stocked at the prestigious Richard Ward Hair & Metrospa, marking a major milestone for the emerging, expert‑led beauty brand. 

Founded by Sam Grocutt, Ros Simmons and Natalie Ingham, Curated Beauty develops intentional skincare, haircare and wellness products tailored for midlife women seeking effective, streamlined routines.

The partnership was sparked when Hellen Ward, Co‑Founder and Managing Director, trialled the brand's wellness range for three months and was impressed by the results.

Following a detailed education session and review with Spa Director Gina Charalambous, the Metrospa team approved the full collection for launch.

Sam Grocutt, Co-Founder of Curated Beauty London, comments:

“To have Curated Beauty stocked in a salon of this calibre and championed by a team who only chooses brands that truly perform, is both an honour and a milestone for us three, as founders.”

Hellen Ward, Co-Founder of Richard Ward Hair & Metrospa, pcitured right with Samantha Grocutt, adds:

“I'm a huge supporter of female-founded brands and, knowing the expertise behind Curated Beauty, I was already intrigued. After trying the wellness range myself and seeing the impact, it was clear this was something different… The brand aligns beautifully with what we stand for, and we're delighted to introduce it to our clients.”