Target pigmentation with new brightening serum
Curated Beauty London has expanded its line-up with the launch of Bright Now, a serum to target pigmentation and restore balance, hydration and vitality.
The formula pairs tranexamic acid, positioned as a “glow guardian” for its ability to calm pigment‑triggering pathways, with stabilised vitamin C to brighten and defend against the formation of new dark spots.
These ingredients work in synergy to address melasma, post‑inflammatory marks and general uneven tone without the irritation sometimes associated with high‑strength actives.
Supporting the brightening blend is a multi‑molecular hyaluronic acid complex for hydration, plus liquorice root, rice bran and marshmallow root extracts to soothe and balance the skin.
Suited to all skin types, with consistent use, results are typically visible within 8–12 weeks.
Curated Beauty London
