CLOUD NINE becomes first MTick-certified hair styling tool brand

In an industry-first, leading global hair styling tool brand CLOUD NINE, has joined The GenM Collective, earning the MTick™
certification for its menopause-friendly hair straighteners.

This International Women's Day, CLOUD NINE is proud to be the first styling tool brand to join The GenM Collective and earn MTick™ certification – in recognition of its menopause-friendly hair straighteners that can support hair fragility - one of the 48 recognised menopause signs, for 15.5 million women in the UK experiencing menopause1.

For years, the award-winning hair brand has been driving the healthy hairstyling revolution and championing safer styling and gentle haircare – for all life stages and hair types.

Its tools feature Variable Temperature Control, mineral-infused plates, and innovative Revive ModeTM technology that minimise heat damage, making them uniquely suited to alleviate increased hair fragility and protect hair health.

GenM is an organisation committed to making menopause more visible, uniting menopause-friendly brands and retailers to create a global marketplace of credibility and trust for women experiencing menopause. CLOUD NINE straighteners are now certified with the MTick™ – the universal shopping symbol and certification for menopause-friendly products.

Heather Jackson, CEO & GenM Founder, says: “We are so excited that CLOUD NINE is joining the GenM Collective of over 120 brands and retailers committed to understanding, supporting and serving those in menopause better. As the first styling tool brand to be MTick-certified, CLOUD NINE is proudly committed, united by GenM and the MTick, to improving support for women navigating menopause-related hair concerns.

“GenM research recognises that only 2% of women in menopause are thriving and only 5% feel confident. Through CLOUD NINE's technologically advanced MTick-certified range hair tools, they are empowering women to search, source and shop for menopause-friendly products with confidence.

“Many of us, including myself relate to the fact if your hair looks and feels great, you have the ability to feel more confident and may be a step towards improving the lived experience of menopause for millions of women.”

Why has CLOUD NINE been certified?

CLOUD NINE's styling tools align with the MTick™ criteria through their advanced technology designed to support menopause-related hair concerns. These products contribute to reducing hair damage, maintaining moisture, and improving hair manageability, which can be beneficial for menopausal individuals experiencing dryness, increased fragility, and changes in hair texture.

CLOUD NINE's styling tools met the MTick criteria; features trialled and verified technology to support menopause-related sign(s), by demonstrating the product's temperature control, and mineral-infused plates, which are scientifically validated to protect hair health.

How CLOUD NINE supports menopausal hair

CLOUD NINE's styling range – The Original Iron, The Wide Iron, The Slim Iron, and the 2-in-1 Contouring Iron Pro – has earned MTick™ accreditation for taking care of fragile menopausal hair. With 11 unique temperature settings, mineral-infused plates and frictionless Revive Mode™, the brand's straighteners are designed to be kinder to hair at every stage of life, including menopause.

This innovative approach helps with:

• Less breakage: Revive Mode™ gently vibrates the plates, minimising heat contact with each hair strand to reduce breakage
• Less dryness: Lower heat settings reduce the risk of stripping natural oils
• Less damage: Mineral-infused plates cushion hair as it glides between the plates, minimising friction and damage

“At CLOUD NINE we're proud to join the GenM movement, recognising the importance of supporting women at every stage of their life, including menopause,” says Marie Nieuwouldt, Global Group Education Manager at CLOUD NINE. “Our tools feature variable temperature control and the unique cutting-edge Revive Mode™ technology, so whilst your hair may change during menopause, your style doesn't have to be compromised. This helps to create absolutely gorgeous results, without the heat damage – giving women more confidence to live their best menopause.”

Joining The GenM Collective places CLOUD NINE at the heart of the GenM movement that's reshaping the experiences of menopausal women. This new partnership algins with GenM's mission to drive greater awareness, support, and visibility for those experiencing menopause.

Find out more about CLOUD NINE's MTick™-endorsed styling tools at: cloudninehair.com.

• The Original Iron -The bestselling Original Iron - perfect for all hair types. It features superior 11 heat control settings, the signature feature Revive Mode™ and Spring-Flex plates which vibrate, minimise pulling, friction and heat damage for instantly smoother hair.

• The Wide Iron - Straighten longer, thicker hair faster, while maintaining hair health. Get sleek and straight results that last all day, with the Wide Iron's wider plates, Revive Mode™ and the choice of 11 heat settings.

• The Slim Iron - Packed with the latest haircare technology, unlock versatile looks on shorter hair with the Slim Iron, designed for touching up fringes and defining curls. This tech-packed, full-sized iron has half-inch plates, a choice of heat settings and Revive Mode™.

• 2-in-1 Contouring Iron Pro - Master curling and straightening with one intuitive tool with frictionless Revive Mode™ across all 11 temperature settings. The 2-in-1 Contouring Iron's unique rounded plates are designed in an interlocking arch shape so you can create perfect curls, waves, and flicks, and unlock unlimited styling potential.