Nouveau Lashes Co-founder steps down

Bridgette Softley, Co-founder and Director of Nouveau Lashes, has stepped down from the company, with fellow Co-founder, Karen Betts, becoming Managing Director.

Bridgette (pictured left) founded Nouveau Lashes 14 years ago with Karen Betts, creating the pioneering LVL lash treatment and expanding the brand's network into 42 countries. 

In recognition of her achievement in business, Bridgette also recently received the Queen's Award for Enterprise in International Trade.

Following her departure, Bridgette will pursue her charitable interests as well as continue to treat her permanent make-up clients across the UK.

Bridgette Softley comments: 

“I am immensely proud of what we've achieved at Nouveau Lashes and that I leave the brand as a global leader in lash treatments and products. I know the future looks very bright for Nouveau Lashes and I'm pleased to leave the brand's future in the safe hands of my friend and colleague, Karen Betts, who will now take it onto the next stage of its journey.”

Karen Betts will now oversee the development and implementation of a longer-term strategic plan for the company. She says:

“On behalf of myself and everyone at Nouveau Lashes, I'd like to thank Bridgette for the many years of work she's put into building the brand we have today. She'll be greatly missed and she leaves Nouveau Lashes in a great position, upon which I'm confident we will continue to build even greater success in the future.”