New name for nail experts Bio Sculpture Gel GB

Nail supplier Bio Sculpture Gel GB is rebranding as Re:New Beauty Ltd to better reflect the company's brands and services.

The company, based in Frogmore, Hertfordshire, was founded in 1998 by the late Rene Lipsitz who introduced the Bio Sculpture Gel brand to the UK. Under their new name, the company will continue to distribute Bio Sculpture Gel and Evo Gel Polish in the UK.

In a statement, Richard Lipsitz, Managing Director of Bio Sculpture Gel GB, says:

“We are delighted to announce some exciting changes that are happening here at Bio Sculpture HQ. The team here are passionate about offering the highest quality, health-focused professional beauty products and services to our incredible community of nail technicians and beauty therapists.

“As a result, our current name of Bio Sculpture GB is no longer reflective of all of our brands and what we offer. We wanted to ensure that the name of the distribution company represents all of our brands equally and allows us to bring you amazing new products in the future without any brand confusion. I am therefore excited to announce the launch of Re:New Beauty Ltd.”

Later in the Autumn, the company's website – www.biosculpture.co.uk – will be changed to www.renewbeauty.co.uk; their phone numbers and office address will remain unchanged.