B Corp recognises Rituals as responsible organisation
Beauty brand Rituals Cosmetics is celebrating after gaining B Corp Certification™, which recognises the company's actions in building a more inclusive, equitable and regenerative economy in addition to meeting the highest standards of verified social and environmental performance.
B Lab is a non-profit network that creates standards, policies, tools and programs to shift the behaviour, culture and structure of capitalism. Certified B Corporations, or B Corps, are companies verified by B Lab to meet the highest standards of social and environmental performance, transparency, and accountability. Rituals joins a community of over 4,000 like-minded businesses in 153 industries and 77 countries that want to use business as a force for good.
Founded 20 years ago, Rituals aims to help people slow down and rediscover happiness in the smallest of things through their collection of affordable luxury home and body products.
Commenting on achieving the B CorpTM certification,
Rituals Cosmetics' owner and founder Raymond Cloosterman says:
“I'm beyond proud to have earned the B Corp Certification as a brand that truly fosters a sustainable future. At Rituals we strive to keep doing more and going further for people and planet, so we are truly honoured to join a global movement of responsible organisations that want to accelerate progress on the shared challenges we face.”
Rituals have developed three pillars by which they will drive the company forward in line with the B Corp ethos: Considered, focusing on making sustainable choices including producing 70% of products of more than 90% natural origin ingredients; Conscious, including refill options, working with responsible suppliers and running offices and stores on green electricity; and Caring, supporting social initiatives, having a Diversity and Inclusion board, and employees volunteering more than 7,500 hours of their time.
Niki Schilling, Director of Innovation & Sustainability at Rituals Cosmetics adds:
“Being certified as a B Corp officially recognizes our commitment and efforts towards sustainable wellbeing. This mission is foremost on our minds, it's a continuous journey that never ends, the three pillars form a robust foundation for that.”
Rituals Cosmetics
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