Aveda formulates new plant-based shine oil

Plant-derived hair care brand Aveda has revealed a new shine oil that adds light-reflecting shine whilst strengthening each strand. Tests showed that use results in 195% more shine instantly, twice as smooth and protected all-day from frizz.

Aveda Miraculous Oil is formulated with Tsubaki oil and Daikon Seed oil, combined with Aveda's exclusive ferment derived from Camelina oil, rich in omega 3, 6 and 9 fatty acids. Ingredients are harvested and processed using sustainable methods from farming cooperatives.

 

It also features Aveda's signature pure-fume aroma with 25 pure flower and plant essences including lavender, ylang-ylang and petitgrain. In line with Aveda's philosophy, Miraculous Oil is vegan, Leaping Bunny Approved and comes in a 100% post-consumer recycled PET bottle.

Commenting on the launch, Antoinette Beenders, Aveda's SVP Global Professional Artistry, says:

“Miraculous Oil lives up to its name from an artistry perspective; it's a miraculous must-have that I can't live without. For best results, add a couple of drops into your palms and distribute evenly throughout lengths and ends of wet hair. Blow dry in, and style as desired. You are left with incredibly smooth and silky hair. A little goes a long way!” 

Aveda

www.aveda.co.uk