Alterna launch sustainable hair care gift boxes

Professional hair care specialists Alterna has launched a collection of festive gift boxes to coincide with their 25th anniversary celebrations.

Each gift box includes some of the brand's best-selling shampoo and conditioner duos, and features Alterna's 25th anniversary branding.

As well as the high-quality products, key to this year's gift sets is their sustainable packaging. Each duo comes in a 100% environmentally friendly and 100% recyclable Kraft paper box with a residue-free removable sleeve made from FSC-certified cardboard. The boxes are designed to be reused, for example to store make-up, jewellery or keepsakes.

The Alterna luxury hair care set collection comprises Caviar Anti-Aging Replenishing Moisture Shampoo, Conditioner and a travel size CC Cream for healthier, more youthful looking hair, whilst the Caviar Anti-Aging Multiplying Volume Shampoo & Conditioner is designed to create thicker, more voluminous hair.

The My Hair. My Canvas. Me Time Everyday Shampoo & Conditioner gift set delivers shine, smoothness and manageability, and the My Hair. My Canvas. More to Love Bodifying Shampoo and Conditioner will add volume, texture and movement to hair.

Alterna Europe