Alter Ego introduces 10-minute permanent hair colour
Italian professional hair care brand, Alter Ego, has revealed a new 10-minute permanent hair colour treatment for salon use.
Alter Ego Fast Color 10! has been created to reduce salon colour service time and minimise your clients waiting time, whilst still achieving a bright, uniform and healthy permanent colour.
The new colour is available in 18 highly pigmented mixable shades, delivering 100% coverage of white hair.
Suitable for vegans, the product is formulated with antioxidant Mellow and Orchid extracts which nourish and moisturise the hair for shiny, brilliant colours.
With sustainability in mind, Alter Ego Fast Color 10! is produced with minimum use of plastic, in a recycled aluminium tube, has a compostable FSC paper case, and contains no plastic film.
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