Alfaparf Milano reveal two new ambassadors
Italian hair care brand, Alfaparf Milano, has appointed two new ambassadors for 2022. International session stylist Luke Benson has become Creative Ambassador whilst British Hairdresser of the Year nominee Richard Ashforth takes the role of Educational Ambassador UK and Ireland.
Luke and Richard join existing Alfaparf Milano Global Hair Stylist, Paul Stafford.
Luke Benson (pictured top) has worked with some of the world's biggest celebrity names including Billie Eilish and Liam Payne. In his role as Creative Ambassador for
Alfaparf Milano, he will focus on raising the brand's creative profile.
Commenting on his new role, Luke Benson says:
“I couldn't be happier to have partnered with Alfaparf Milano as their Creative Ambassador. It feels like the perfect time in my career to step into a role of this size and help bring more awareness to both the consumer and industry of this wonderful brand. To be able to focus on the brand's imagery, collections, digital marketing and press is going to be so exciting. I can't wait for this journey and building a relationship with the team to push Alfaparf Milano to the heights its products deserve.”
Richard Ashforth's role as Educational Ambassador for Alfaparf Milano will see him work closely with key accounts to deliver the brand's education and training. Richard is International Educator and Co-Founder of Saco Hair, as well as a British Hairdresser of the Year nominee. Richard explains:
“Saco Academy London are delighted to be partnering with Alfaparf Milano UK and Ireland from January 2022 to provide educational services and support for the Alfaparf Milano group.”
Alfaparf Milano
