Alfaparf Milano announces two new UK & Ireland Ambassadors

Hair care brand Alfaparf Milano Professional has named two new Brand Ambassadors for the UK and Ireland. Lisa Whiteman joins as Colour Brand Ambassador UKI and global educator Paul Falltrick as Brand Ambassador UKI. 

Award-winning Lisa has a career spanning 35 years in London's West End and has earned a reputation an in-demand colourist for both clients and hairdressers wanting to learn from her. She has run salons and worked across the world. She is now based out of Smiths Salon in Soho.

Paul is also multi-award-winning hairdresser with more than 35 years' experience and now works as  artistic director at GFC Hairdressing in Hornchurch, Essex. He began his career as Nicky Clarke's assistant at John Frieda where he acquired expertise on editorial shoots, stage work, shows and TV. 

Lisa and Paul join Alfaparf Milano Professional's growing team of experts which includes Paul Stafford (Brand Ambassador UKI), Coia Dahill (Brand Ambassador UKI) and Ben Brown (Digital Brand Ambassador UKI).

Commenting on her new role with Alfaparf Milano Professional, Lisa Whiteman says:

“It's great to join the Alfaparf Milano Professional team, and to work with a colour house that consistently improves its colour products as well as introducing technology and patents before anyone else. It is exciting to be part of a brand where exceptional product performance and harnessing the latest scientific breakthroughs are central to the brand's ethos. 

“In my colour work, I need product formulas that challenge the status quo, and that is why joining the Alfaparf Milano Professional family is the start of something really exciting. I cannot wait to share the brand with fellow colour enthusiasts in the UK and Ireland.”

Paul Falltrick adds:

“I'm super excited to be part of such a professional and inspirational product company with a parallel ethos to my own, especially at a time of such significant momentum. I am really looking forward to working together on our mission to elevate the art of hairdressing.”