Alfaparf Milano acquires Xpert Professional & announces UK training centre

Italian beauty company Alfaparf Milano has acquired Xpert Professional UK and Ireland, and announced plans to open a new training centre in London. 

Established 42 years ago, Alfaparf Milano has become the leading Italian company in professional hair and beauty, operating in over 100 countries with 25 subsidiaries and in excess of 200 distributors. The family-owned business comprises 15 professional hair and beauty brands including Alfaparf Milano Professional haircare, DIBI Milano skincare and APG Tech face and body electrotherapy devices. 

Xpert Professional has distribution centres in Manchester and Naas, Co. Kildare, along with state-of-the-art training centre Accademia in Dublin. The company's founder, David Donnellan, will remain as Managing Director.

Commenting on the acquisition, comments Lisa Marangon, European Sales Manager at Alfaparf Milano, says:

“We are thrilled to have Xpert Professional as part of Alfaparf Milano family. We have worked with David for 25 years and have been incredibly impressed with the team's achievements in the Irish market.  

“The UK market remains one of the most innovative and revered throughout the world, and this acquisition shows how heavily invested in, and serious we are, about growing our presence in this particularly important market, as well as in some other European countries with a strong recognition in the hair industry.”

She adds:

“Our aim is to support and nurture the UK and Irish industry as it navigates the exciting new opportunities presented by the changing face of hair and beauty. One of the first things we are doing is investing in a training academy and offices in Bank in London in late Summer 2023. This will support Alfaparf Milano's distributors, direct sales and technical teams nationwide, as well as be a hub for the other brands and a destination for international customers.”

David Donnellan, founder and Managing Director of Xpert Professional, adds:

“This acquisition will continue to strengthen the portfolio of our brands across the UK and Ireland and shows the commitment of Alfaparf Milano to investing into both countries and the industry in general.”

Xpert Professional

Alfaparf Milano