ALFAPARF Milano Professional Launches Limited Edition Christmas Collection

The luxury Christmas collection comprises six specially selected three-piece Semi di Lino favourites. The packaging designs by Sergio Pappalettera, the renowned Italian  music, fashion and film artist, makes these stylish gift boxes works of art in themselves. Each gift box is elegant and luxurious to the touch, and enriched with beautifully designed graphics - some enhanced with metallic finishings.  This is his inaugural collaboration with ALFAPARF Milano Professional.

This limited edition collection comprises Diamond, Volume, Reconstruction, Moisture, Curls and Smooth.  The multi award-winning Semi di Lino range contains three key complexes: an Urban Defence Pro complex which protects the hair by creating an external shield against the damage of urban pollution, the renowned Shine Fix Complex containing linseed extract to release shine and radiance for 24 hours and the Colour Fix Complex that maintains the longevity of the colour.

DIAMOND for Normal Hair: Semi di Lino Illuminating Low Shampoo (250ml), a delicate sulphate-free shampoo for normal hair, it gently cleanses and gives extreme shine, making your hair soft and silky. Semi di Lino Illuminating Mask (200ml) an intensive conditioning treatment, using shea butter and flaxseed to nourish the hair. Semi di Lino Sublime Cristalli Liquidi (15ml), a leave-in brightening serum which illuminates, protects from humidity and creates an extraordinary shine.  Suitable for all hair types. (RRP €32.50/£29.90)

VOLUME for Fine Hair: Semi di Lino Volumizing Low Shampoo (250ml), a gentle volumising and body-intensifying shampoo for fine hair which gently cleanses and enhances the thickness of the hair fibres for natural volume. Semi di Lino Volumizing Mousse Conditioner (200ml), a volumising and body-intensifying conditioner treatment for fine hair which detangles without weighing the hair down giving body and volume to hair that tends to be flat or limp. Semi di Lino Volumizing Spray (125ml), a volumising and body-intensifying leave-in spray for fine hair which supports the hair fibres and enhances their thickness with a flexible hold for long-lasting volume. (RRP €32.50/£29.90)

RECONSTRUCTION for Damaged Hair: Semi di Lino Reparative Low Shampoo (250ml), a sulphate-free shampoo that cleanses, restructures and strengthens. Semi di Lino Reparative Mask (200ml), intensive conditioning treatment to reconstruct the hair fibre deep down. When used regularly, it progressively increases the hair's resistance to breakage. Semi di Lino Sublime Cristalli Liquidi (15ml), a leave-in brightening serum which illuminates, protects from humidity and creates an extraordinary shine. (RRP €33.90/£35.90)

MOISTURE for Dry Hair: Semi di Lino Nutritive Low Shampoo (250ml), a gentle, sulphate-free shampoo that gently cleanses and nourishes dry hair, making it soft and shiny.  Semi di Lino Nutritive Moisture Mask (200ml), an intensive, deeply hydrating mask which nourishes dry hair, weightlessly replenishing it with vital nutrients. Semi di Lino Sublime Cristalli Liquidi (15ml), a leave-in brightening serum which illuminates, protects from humidity and creates an extraordinary shine.  Suitable for all hair types. (RRP €32.50/£29.90)

CURLS for Wavy and Curly Hair: Semi di Lino Curls Enhancing Low Shampoo (250ml), a gentle sulphate-free shampoo that defines waves and curls, it gently cleanses, hydrates and makes hair soft, tangle-free and frizz-free. Semi di Lino Curls Enhancing Mask (200ml), an intensive hydrating treatment, detangles and strengthens, eliminates frizz and makes hair soft and light. Semi di Lino Curls Defining Cream (125ml), a defining leave-in cream that controls and protects from heat and humidity for defined, frizz-free curls. (RRP €32.50/£29.90)

SMOOTH for Unruly, Rebellious Hair: Semi di Lino Smoothing Low Shampoo (250ml), sulphate-free which gently cleanses the hair. Semi di Lino Smoothing Mask (200ml) With frizz defeat protein, a plant-derived active ingredient with a film-forming action, to protect and repair frizzy hair, leaving it soft and tamed. Semi di Lino Smoothing Oil (100ml) - a smoothing oil to control and brighten for a sleek, glossy finish.  (RRP €32.50/£29.90)

ALFAPARF Milano Professional is Italy's largest and most successful professional hair and skin care company and the leading Italian professional beauty company worldwide.

For stockist details contact Xpert Professional. www.xpertprofessional.ie / 045 856 490

#alfaparfmilanoireland  ALFAPARF Milano  XPERT PRO HAIR   @alfaparfmilanopro_uki

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For further information:

Eileen Ryan Public Relations

M: +353 (0)87 419 1552

E: eileen@ryanpr.ie