Tom Ford Beauty opens in Covent Garden

Tom Ford Beauty has opened its first standalone store in London's Covent Garden.

The 130 square meter store features six different shopping experience rooms, each equipped with digital technologies highlighting the brand's collection of make-up, skincare and fragrance for women and men.

The ground floor is home to the Colour Room, where the latest launches and most wanted colour cosmetics can be found, utilising augmented reality which allows customers to virtually try on shades from the lip colour collection. The Fragrance Room features a dedicated interactive scenting installation enabling you to digitally explore the unconventional scents that make up the Tom Ford Private Blend Collection. The intimate Makeup Room offers personalised make-up services and demonstrations by a Tom Ford Beauty Specialist. Customers can record their make-up applications for use at home as a personalised how-to, sent with a shopping list of products used throughout the service.

The lower level of the store offers a Private Makeup Services Room for appointment-only bookings, fragrance customisation, VIP masterclasses and bridal services. The Grooming Room enables male clients to experience the Tom Ford for Men skincare and grooming collection, choosing services by an expert barber, including a Beard Trim, the Express Facial, and a classic hot towel, and close-cut Wet Shave. The VIP/Event Space is available to book for private cosmetic and fragrance one-to-one consultations.

Tom Ford Beauty is located at 3 The Market Building, Covent Garden, London WC2E 8RA.