Beauty Made Easy reveals plastic-free vegan lip balms

A new collection of plastic-free lip balms has been introduced by Danish brand Beauty Made Easy.

Formulated with 100% natural and vegan ingredients that are rich in antioxidants and essential fatty acids, the brand has created seven new balms that lock in moisture, soothe dryness and restore the lips' natural suppleness. 

Key ingredients include seed oils sustainably sourced as a by-product from the juicing industry, Shea Butter, Coconut oil and vitamin E. The products are free from harmful chemicals, parabens and artificial fragrances.

Created for salons to retail, Beauty Made Easy Lip Balms come in a choice of Berry, Sweet, Lavender and Hemp, and 100% vegan Watermelon, Ice Cream, Strawberry and Lemonade.

Products are packaged plastic-free to minimise their impact on the environment, realising Beauty Made Easy's pledge to become 100% plastic-free by 2023.

Commenting on the launch of the new Lip Balms, Fiona Peerless, Managing Director of Beauty & Skincare Essentials, exclusive UK distributor of Beauty Made Easy products, says:

”The beauty industry is motivated towards sustainability and products of natural origin that redefine user experiences and results. Innovation now means eco-friendly and plastic-free brands are trailblazing progress and Beauty Made Easy is a great example of this direction of travel. We're confident they'll be warmly welcomed by salons and spas, and their clients.”  

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