Eugene Souleiman's homage to Vidal Sassoon


Inspired by the gloss and vibrant colour of various fabrics used in Jeremy Scott's collection for New York Fashion Week, ghd Fashion Week ambassador Eugene Souleiman to create a stand-out hair look for the brand's autumn / winter 2018 show.

Jeremy Scott's collection has a loose association with the late 1960s, leading Eugene to imagine ‘neon geometric' wigs in electric yellow, tangerine, lilac, pink, green and turquoise. Wigs in a rainbow of neon colours were blow dried and then straightened with the new ghd Gold Professional Styler to lend hyper-real perfection.

Jeremy Scott NYFW AW18
Wigs in a rainbow of neon colours were blow dried and then straightened with the new ghd Gold Professional Styler to lend hyper-real perfection.

Commenting on his creations at the show, Eugene Souleiman said:

“The aim today is to get the hair to look as glossy and sharp as possible, almost fake looking. There's a strong synthetic feeling running through Jeremy's collection and we are taking that and very much running with it.

“This colour spectrum is normally associated with loose, undone styles, but this look is sharp, geometric and almost space-age. It is in some ways a homage to Vidal Sassoon and his cuts. He left us with his legacy. When perfection becomes more than perfection it becomes unreal.”

Get the look:

Jeremy Scott NYFW AW181. Apply heat protector and blow dry a neon wig with the ghd Air Hairdryer to achieve a smooth, polished finish.

2. Straighten with the ghd Gold Professional Styler to make the wig perfectly straight, shiny and super glossy.

3. Before applying the wig, tightly wrap hair around the head and apply a wig cap.

4. Apply the wig.

5. Run the ghd Gold Professional Styler over any flyways or kinks to maintain hyper-real smoothness and intense shine.

6. Use classic hair cutting techniques to craft a razor-sharp fringe and graphic, super blunt tips.

7. Lightly spritz hairspray into roots for a slight lift.