Coty partners to fight discrimination
Coty Inc., whose beauty and hair brand portfolio includes OPI, Covergirl, ghd, Clairol, Wella Professionals and Gucci, has announced a long-term partnership with international advocacy group Global Citizen to fight the prejudice and discrimination which creates barriers to individual self-expression.
The first of its kind, the partnership will challenge the norms, stereotypes and policies that perpetuate prejudice and discrimination around the world based on gender, sexual orientation, disability or ethnicity.
Coty aims to approach employee engagement in a different way by offering a digital-led online experience, combined with local grass-roots action to create change.
Camillo Pane, Coty's CEO says:
“At Coty, we believe beauty is about self-expression, individuality and inclusion, but too often people are held back by labels. As a beauty company we have an important role to play in changing attitudes and mindsets that keep people from achieving their full potential. We admire the disruptive and modern methods that Global Citizen have used to make real impact on some of the world's biggest challenges. That's why we're partnering with them and mobilizing our people to take action.
“This is an important step in our journey to achieve our purpose to celebrate and liberate the diversity of your beauty and champion self-expression. Internally the conversation and action are ongoing and accelerating with several of our brands, including Covergirl, Clairol, Wella Professionals and Gucci championing self-expression and challenging gender stereotypes.”
Hugh Evans, Global Citizen CEO, adds:
"We are proud to be partnering with Coty to tackle prejudice in the areas of disability, ethnicity and sexual orientation & gender, addressing inequality and to break down barriers to self-expression. Addressing these issues will support some of the most marginalized and vulnerable in society who are also often the most likely to be living in the cycle of extreme poverty. Working together - Coty and Global Citizen are committed to challenging such prejudices and discrimination."
Global Citizen is a social action platform, and in six years, has grown into one of the largest, most visible movements of engaged activists in the world. The organisation drives over 35 million engaged Global Citizens a month through content, campaigning, social media and video. This community works to influence world leaders and decision-makers to enact policy changes and commit significant resources to help end extreme poverty by 2030.