Create your personal polish with new app

An innovative App has been launched which allows you to create your own unique nail colour shade and name it yourself!

Available on for iPhone and Android, the new Alex|Tay Custom Nail Polish app gives you the power to design a high-performance, 7-Free nail polish which further emphasises the importance of nail colour in the fashion accessory market, reflecting moments, moods and connection to other fashion elements and personalised interpretations of colour. The App enables consumers to choose any colour, create their own custom nail colour and name it themselves, with millions of options available.

Paul Wolff, founder and CEO of Alex|Tay says:

“It's as easy as snapping a picture, tapping a color, and creating your own custom, high-quality nail polish named to reflect your sense of humor, fashion or mood. And you get your custom color in about a week ."

He adds:

“With our custom nail color system, you can match your world in just seconds - it's really easy and fun to use ."

The patent-pending custom nail colour system creates lacquer formulated with high quality ingredients, and has become the first nail brand to earn a Silver Level Material Health Certificate for their product through the Cradle to Cradle Products Innovation Institute. The C2C Silver certification means that Alex|Tay polish products contain no substances known or suspected to cause cancer, birth defects, genetic damage or reproductive harm.

Download the app via the App Store or Google Play.