K-Beauty sheet face masks launch in Selfridges


Korean skin care brand, YADAH, is set to launch its natural facial sheet masks into Selfridges. 

Four of the brand's masks will be introduced to the department store's beauty portfolio this summer, following their successful introduction into Europe in April.

Selfridge's customers will be able to enjoy YADAH's Jelly Pack range, including natural cotton sheet masks Revitalizing Jelly Pack and Soothing Jelly Pack, along with Pore Care Face Mask and Soothing Mask.