Warwickshire's Ardencote's Spa Manager Shares Tips for Success
Warwickshire's Ardencote's Spa Manager Shares Her Tips
for a Successful Spa
How spa expert Holly Glynn has shaped The Spa at Ardencote experience over seven years…
Nestled
within the heart of England, Warwickshire's The
Spa at Ardencote's
Spa Manager Holly Glynn has put together her top tips for a successful Spa,
following the completion of its £1.5 million Spa development programme.
Bringing
a wealth of experience that spans over ten years, Holly has always enjoyed
being hands on while delivering the ultimate client experience. Now, after
seven years with The Spa at Ardencote, she prides herself, and in turn, her
team, at ensuring Spa customers leave feeling better about themselves, happier,
lighter, and of course much more relaxed. While working in Spa may bring its
challenges as every job does, this will always be the biggest reward for any
Spa team.
With
extensive training in beauty therapy and education, as well having worked with
over eight of the industry's leading product houses, Holly has worked her way
from Beautician to right the way through to Spa Manager. Now responsible for a
team of 15, she extends her knowledge of delivering a first-class experience to
continue to transform The Spa at Ardencote's offerings.
- Having a clear vision: as
a Spa Manager, you want to constantly be looking towards the future and
planning how you can improve and develop the Spa experience. During
brainstorms, I usually ask myself and my team, where do we want to see our
Spa in two years and what kind of experience do we want to offer?
- Quality treatments:
you may think this is an obvious one, but the treatments really are one of
the most important aspects of the Spa experience. A good Spa menu will
have something for everyone, from express treatments to full body rituals
(like our Absolute Spa Ritual which combines a holistic facial and full
body massage to create – my personal favourite!)
- Communication is key:
not only within your own team but towards the guests too, good
communication is very important. Making everyone feel more comfortable,
the therapist should be able to explain every stage of the treatment and
its health benefits. Not only will this put the therapist at ease, but it
will allow the client to full relax knowing they are in good hands
- Staff will make the spa experience: ensuring your staff are polite, knowledgeable about
the offerings, friendly, and attentive will play a big part in the success
of your Spa. Hosting regular training and staff days can be a great way to
ensure that your staff are kept up to date on protocol, but also can also
be a great way to weave in team building exercises for staff to get to
know each other and their ways of working. This is the recipe for a strong
team!
- Having a strong referral programme: word of mouth has always been and continues to be the
strongest marketing tool. Encouraging your existing clients to bring along
someone new and introduce their friends to the spa will do wonders for
your bookings. That's why providing the best experience is crucial as you
want people to feel confident in recommending it!
- Being on top of the beauty
trends: staying relevant, bringing in
new clients and continuing to retain existing ones means always being on
top of the beauty trends and moving with the times. We love to experiment
with new offerings and sometimes these have been our most successful!
Located
in a former Victorian Coach House, The Spa at Ardencote combines countryside
tradition with contemporary design. Its 5-Bubble rating by the Good Spa Guide
has firmly positioned it as a leading destination Spa in the UK, no matter the
season. The 500sqm Spa, which has a capacity for 60 guests per day, is central
to Ardencote's philosophy of exercise and relaxation, combining to produce an
overall feeling of health and vitality.
https://www.ardencote.com/spa/
https://www.instagram.com/ardencote/
