NHBF reveal their top 20 beauty influencers

Beauty Editor Keeks Reid (right) with hairstylist and barber Amber Rose Peake, placed No. 4 in the NHBF Top 20 Influencers Index.

Make-up artist and beauty influencer Jamie Genevieve has taken the top spot in this year's NHBF Top 20 Influencers Index, beating last year's winner Caroline Hirons into second place.

Now in its second year, the top 20 in the NHBF Top 100 Influencers Index was announced at an event at Electric Space, London hosted by freelance Beauty Editor Keeks Reid, and live streamed on the NHBF's YouTube channel. Those placed 21 - 100 were revealed on the NHBF social media.

The NHBF Top 20 Influencers Index 2022 comprises:

  1. Jamie Genevieve, Make-up artist and beauty influencer
  2. Caroline Hirons, Skin expert
  3. Cher Webb, Make-up artist
  4. Amber Rose Peake, Hairstylist & barber
  5. Gareth Williams, Moroccan Oil Pro, Global Ambassador and colourist at Salon 64
  6. Jess Maynard, The Gel Bottle Inc Brand Ambassador and nail artist
  7. Rob Wood
  8. Harriet Westmoreland, Nail artist
  9. Errol Douglas MBE, Award-winning hairdresser
  10. James Earnshaw, Award-winning hairdresser
  11. Pete Burkill, Celebrity and session stylist
  12. Jack Howard, International Colour Expert
  13. Chloe Swift, Ghd Global Educator and hair stylist
  14. Connor James Doyle, Hairdresser and educator
  15. Lauren Churchill, Hairdresser
  16. Jaymz Masters, Hairdresser and educator
  17. Sophia Hilton, CEO Not Another Salon
  18. Patrick Cameron, International hairdresser
  19. Joesph I'Anson, Award-winning hairstylist
  20. Nuala Morey, Hairdresser
NHBF chief executive Richard Lambert says:

“Jamie Genevieve is one of the biggest beauty influencers that there is. It was no surprise that she came straight in at number one, followed closely by last year's winner, Caroline Hirons.

“It's been fascinating to see the ups, downs and new entries across the rest of the Index.  The Top 100 Influencers Index isn't just about numbers and reach, but influence and engagement. Ours is one of the UK's most social media aware industries and we wanted to pay homage to those who use their channels to share their knowledge and opinions, and those who promote our industry in such a positive way.”

NHBF Top 100 Influencer Index is sponsored by Pirkx, City and Guilds and The Hair & Beauty Charity.