Guy Tang unveils new #mydentity hair colours

Creative hair colourist Guy Tang has expanded his #mydentity range of hair colours, available exclusively to professional customers at Sally Salon Services.

The #mydentity range includes 12 new vibrant shades in addition to the 32 pre-mixed hair tones launched earlier this year. All shades have deep vibrancy thanks to being heavily pigmented direct dyes. Colour results have depth, vibrancy and are long-lasting.

Products in the #mydentity Super Power Direct Dyes range are formulated to last up to 30 shampoos. What's more, shades can be intermixed enabling colourists to create endless colour possibilities.

MyDentity Superpowers Purple Raven BeautyandHairdressing

Commenting on his additional #mydentity shades, Guy Tang says:

“I created #mydentity because I wanted to create a range that brings back the fun and excitement in our industry. As for the new Super Power colours.. I love mixing them with the vibrant #mydentity pastels to deepen them.”

MYDENTITY PURPLE RAVEN BeautyandHairdressing MyDentity Superpowers Cosmic Coral BeautyandHairdressing

The 12 new #mydentity shades include:

  • Pink Diamond 
  • Phoenix Fire
  • Magenta Magic
  • Purple Raven 
  • Blue Mystique 
  • Crimson Spell
  • Green Aurora
  • Cosmic Coral 
  • Lightning Bolt
  • Mint of Steel
  • Lavender Lust
  • Sheer Power
Guy Tang's #mydentity Super Power Direct Dyes are available in the UK exclusively to hair professionals from Sally Salon Services.