Personalisation improves Elemis' online experience
British spa and skincare brand Elemis has renewed its partnership with Qubit to continue to improve their customers' online experience.
The brand have made personalisation a top priority for their future growth, and have worked with technology firm Qubit since 2016 to bring a data-driven customer experiences to visitors to website visitors.
Using Qubit technology has enabled Elemis to explore how key visitor segments of their website are behaving, and identify how visitors move across segments based on their purchases and interactions. This includes highlighting and displaying comments from five star consumer reviews under product images, driving a 7.02% increase in revenue per visitor (RPV). In addition, a functionality nudge has been implemented, which suggests products to website visitors to ensure they can find the right product for them.
Victoria Hughes, Marketing Director, UK & Europe of Elemis, comments:
“With Qubit's technology, we can use the insights we glean from our customer behaviour and deploy industry best-practice personalisations in one, easy-to-use, platform.”
Graham Cooke, CEO of Qubit, adds:
“Elemis is a great example of an industry-leading brand embracing the power of personalisation.
“Customer expectations are increasing, and they are demanding more from the brands they love. As beauty is so personal, beauty companies are in a unique position to leverage the power of customer data and build for their visitors. Elemis is constantly thinking about ways to differentiate through personalization and it's incredibly exciting to see and be part of.”