Dermalogica training to nurture client relationships
Skin care experts Dermalogica and the Greater Good Science Centre have partnered to launch a new course for salon professionals to strengthen client communication based on scientific principles of happiness and connection.
The ability for clients and therapists to interact fully is something that has been particularly lacking during recent months due to COVID-19 restrictions. Therapists play an important role in clients' lives, and being in close proximity to one another, a mixture of oxytocin and psychosocial factors lead us to forge real, lasting connections.
Dermalogica's new Meaningful Connections Certification has been developed with resources from the Greater Good Science Center at the University of California Berkeley, where researchers study the connection between positive emotions and social connection.
This new course, launching on 19th November, equips industry professionals with interpersonal strategies to strengthen your own emotional intelligence and develop meaningful client connections, covering activated listening, body language, practicing positivity, breathing exercises, vagus nerve activation, and gratitude.
Commenting on the launch of Dermalogica's Meaningful Connections certification, Tabby Zamani, Head of Global Education at Dermalogica, says:
“As the leader in skincare education, one of our core values is human touch. It felt natural for us to fill an educational gap in the industry by creating a course that will empower service professionals to navigate emotional, challenging conversations during these unprecedented times. The world has shifted: mental health has taken on more significance than ever before, and the power of human touch is more precious than ever.”
“It's no longer enough for brands to simply teach product knowledge and customer service. There's a real need to elevate our own expertise, and to provide industry professionals with the tools to strengthen their emotional intelligence and cultivate lasting relationships. With this course, we're proud to share eight guiding principles that will support meaningful connections – both during and after the pandemic.”