Dermalogica campaign to end acne stigma
Skin experts Dermalogica have revealed their #skindividual campaign, teaming up with Georgia 'Toff' Toffolo, to reduce the stigma around acne.
Alongside Toff, the campaign features Beauty Editor, Amerley Ollenu, and actor, Liam Lau Fernandez, each of whom share their personal skin story along with un-retouched photographs. Dermalogica hope that this will help to normalise the conversation around acne, breakouts and scaring, and educate people of all ages on how to achieve healthy skin.
Commenting on the #skindividual campaign, Sally Penford, Dermalogica's Director of Education, says:
“Acne and breakouts affect women and men of all ages, not only teenagers. Research shows that adult acne is caused by intrinsic and extrinsic factors - many of which can be managed. People put extreme pressure on themselves to have flawless and 'picture perfect' skin.”
“It's no wonder that they're struggling with skin-confidence. By sharing real skin stories, and celebrating real, unfiltered skin, we hope to help people find skin-confidence, knowing that there's no such thing as 'perfect' skin. Instead, we're striving to help people achieve their optimum skin health, just like we've championed since 1986.”
Georgia 'Toff' Toffolo adds:
“I love Dermalogica because I know it's rooted in science. Their skin therapists are extensively trained, have a real understanding of the skin and have expertly prescribed a routine for my individual skin needs. They have helped me to achieve the healthiest skin I've ever had and I feel totally confident when recommending them to my friends, family and fans.”
Dermalogica's #skindividual campaign coincides with the brand's launch of two new products in the Active Clearing range - AGE Bright Clearing Serum and AGE Bright Spot Fader – along with the introduction of Clear Start Clearing Defense SPF30.