CEW offer Indie brands luxury pharmacy launch


Luxury pharmacy John Bell & Croyden is partnering with beauty industry organisation CEW UK to launch their 225th Anniversary Award, a new initiative designed to give a young and innovative independent brand a chance to be stocked at the retailer.

Founded in 1798, John Bell & Croyden has introduced hundreds of globally sourced beauty, health and wellbeing products to the UK.

Applications for the award will be open to entries from 1st January to 14th February 2023. The winning brand will receive a listing at the London pharmacy with a marketing package worth £25,000, plus a session with a brand development consultant, and a launch feature in Country and Town House Magazine, amongst other prizes. Entries will be judged by a panel of industry experts. 

Commenting on the launch of the John Bell & Croyden 225th Anniversary Award, Sallie Berkerey, Managing Director of CEW UK, says: 

"CEW is on a mission to help brands in the dynamic beauty industry to thrive and grow. We are passionate about retail in all its guises, and John Bell & Croyden's support for their stocked brands is second to none. They are also at the forefront of discovering and presenting new and exciting innovations in beauty and wellbeing to their customers. At CEW we are fortunate to meet so many new brands each week and are extremely proud to partner with the exceptional team at JB&C and the panel of industry experts on this important initiative."

CEW UK

John Bell & Croyden